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This Auctioneer Has the Potential to Appreciate More Than +36%
By: Paul Tracy
Editor, StreetAuthority Market Advisor
Learn more about the Market Advisor (click here)
Published: July 7, 2008

Ritchie Brothers Auctioneers (NYSE: RBA, $25.77) is the largest auctioneer of used industrial and agricultural equipment in the world. RBA hosts auctions and earns fees based mainly on the sale prices achieved at those auctions. RBA owns a total of 38 auction sites in 27 countries and allows bidders to bid on equipment at auction over its website as well.

Catalyst(s):  The agriculture, mining and oil and gas businesses are booming globally. The prices of wheat, soybeans, corn and other basic food commodities are surging to new multi-year highs. There are two main drivers of this trend: rising consumption of agricultural commodities in emerging markets and increased consumption of crops for biofuels production.

The developing world is also driving demand for petroleum products and other raw materials. A building boom in China, for example, is driving demand for steel, copper and aluminum used in building construction. Meanwhile growing consumer incomes mean car sales are surging, powering strong growth in demand for oil.

One problem holding back these industries in recent years is a shortage of equipment. Mining firms have been plagued by a lack of available earth-moving and subsurface mining equipment. And agricultural products producers need tractors, combines and other equipment that are in short supply globally to efficiently run their farms.

With global manufacturers already maximizing production, the market for second-hand equipment is booming. In many cases, buying used mining and farming equipment can be a far cheaper and more expedient means of getting much-needed equipment. The high demand for equipment has pushed up prices and increased the number of firms looking to buy used industrial and agricultural machines. Since RBA is paid based on the value of products sold at its auctions, this spells steady growth in fee revenues.

In addition, RBA is actually benefiting from the slowdown in the U.S. property market. Specifically, homebuilders and construction firms in the U.S., facing a slowdown, now have plenty of surplus construction and earth-moving equipment left over from the recent property boom. Some smaller players are also looking to raise cash to shore up finances and selling surplus equipment is an easy way to earn some quick cash.

Meanwhile, property and construction markets are still booming in places like the Middle East and Asia. Builders in these markets are more than happy to snap up surplus used equipment in the U.S. RBA has buyers in 170 countries and recently opened up sites in Dubai and Singapore to capitalize on demand from the Middle East and Asia respectively.
 
Competitive Advantages:
  The company estimates that it has close to 80,000 registered buyers in 170 countries worldwide and has a total of 38 auction sites around the world. RBA also has plans to open up two to three new auction sites each year, mainly in fast-growing foreign locations.

RBA benefits from a classic network effect. The company has the largest network of auction sites, the largest number of registered buyers and the widest assortment of equipment for sale of any firm in the industrial auction business. Sellers want to list in RBA auctions because they know the firm will expose their equipment to the widest selection of potential buyers; this guarantees a fair price. And buyers want to bid at RBA auctions because they know that's where the widest assortment of equipment can be found.

In addition, RBA is large enough to offer buyers and sellers specialized services. For example, RBA typically guarantees a minimum price for sellers; smaller competitors may well be unable to offer that guarantee. It would be tough for competitors to enter RBA's market as it takes years to build auction sites and establish large lists of likely bidders and sellers.

Valuation and Outlook:  RBA trades at 26 times next year's earnings estimates and has a long term projected growth rate of around +18%. That means that RBA trades at roughly 1.4 times its long-term earnings growth rate.

That's not overly expensive for a firm with a market-leading position such as RBA. And RBA has actually been growing at closer to +21% annualized over the past five years, thanks to the strong growth drivers in the industrial, mining and agriculture businesses. Therefore, that +18% long-term projected growth rate looks like conservative estimate.

And we see RBA continuing to grow faster than the auction market in general. While RBA is the largest auctioneer in its niche, management estimates that the market for used industrial equipment is about $100 billion annually and RBA only controls 3% of that market. Most of its competitors are smaller players without the network and scale advantages RBA has. RBA has room to grow by simply grabbing more of its existing market over time. With all this in mind, RBA is a solid "Buy" under $35 per share, with the potential to appreciate more than +36%.


Paul Tracy
Editor
StreetAuthority Market Advisor

About the Market Advisor

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About Paul Tracy

Paul Tracy co-founded StreetAuthority.com and became the firm's Chief Investment Strategist in 2001. He also co-founded TopStockAnalysts.com in 2006. Prior to that he spent several years as Managing Editor at a multi-million dollar financial publishing firm with over 150,000 subscribers. In addition to his role as managing editor and lead financial writer, he was also responsible for equity research and managing a team of seasoned professional financial writers, researchers and market commentators.

Paul's previous experience includes a position at Robert W. Baird & Co.'s full-service brokerage operations as well as economic research work on a Money and Banking project funded by the National Bureau of Economic Research. He has also spent time doing outside consulting and research for the University of Virginia, has appeared as a guest expert on several prominent financial radio shows, and has been a featured speaker at various investment conferences across the U.S.

Paul graduated with a B.S. in Finance and Management from the McIntire School of Commerce at the University of Virginia.

To learn more about Paul Tracy's premium investing newsletter -- the Market Advisor -- please visit this link.



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