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Published:
September 7, 2007
As we know, aggregating different
businesses into a conglomerate
typically produces an unwieldy and
inefficient corporate structure and
sub-par stock market performance.
Sometimes, however, the opposite can
also hold true -- breaking apart
large firms into smaller more nimble
companies often unlocks shareholder
value and produces superior market
gains.
Don't believe it? Just consider a
few examples...
PepsiCo (NYSE: PEP) is best known
for its namesake carbonated
beverages and its Frito-Lay salty
snacks group. These two businesses
are classic complements -- consumers
tend to buy soft drinks and salty
snacks together. There are even
synergies to be had in marketing the
brands in tandem.
However, a decade ago the company
was also actively involved in
another business -- restaurants.
For many years, Pepsi owned three
well-known fast-food chains: Taco
Bell, Pizza Hut and Kentucky Fried
Chicken. There was nothing wrong
with any of these chains, and all
enjoyed strong brand name
recognition both in the U.S. and in
dozens of other countries around the
globe. Nor are fast food and soft
drinks totally unrelated businesses
-- after all, these restaurants also
sold beverages.
However, by 1997 it had become clear
that the task of managing a fast
food unit and that of managing a
global beverage firm were quite
different. Pepsi believed that its
restaurant subsidiary could benefit
from a separate dedicated management
team that could concentrate on
expanding the chains' footprint into
new markets. So, on September 17,
1997, Pepsi's restaurant business
went public on the NYSE under the
name Tricon Global Restaurants.
Check
out the chart to the right for a
closer look at how Tricon, later
re-dubbed Yum! Brands (NYSE: YUM)
has fared since its IPO in late
1997.
As it turned out, Tricon performed
extremely well as a separate entity.
The new management team successfully
expanded the chain into high-growth
markets like China; today YUM has
more outlets in China than even
McDonald's. And YUM re-focused its
attention on marketing, coming up
with innovative initiatives such as
packaging two or more restaurant
chains into a single, convenient
location.
Since its IPO in 1997, YUM has
delivered impressive growth and the
stock has soared, returning more
than +300%, versus just about +85%
for the S&P 500 and just over +100%
for its former parent PepsiCo.
Sound like an isolated example? It
isn't. Consider also the case of
popular Mexican chain Chipotle
Mexican Grill (NYSE: CMG), spun-off
from its parent McDonald's in
January 2006. Since that time,
Chipotle is up a whopping +135%.
There are certainly plenty of other
examples of successful spin-offs. In
fact, spin-offs are among the most
reliable patterns in the stock
market today. A 2005 study by Lehman
Brothers found that nearly nine of
every ten (88%) spin-offs between
2000 and 2005 outperformed the S&P
500 -- by an average margin of +45%
in their first two years as a public
company.
There's good reason for that
outperformance -- spin-offs have a
tendency to outperform the market
for many of the same reasons that
many conglomerates underperform and
are eventually split up.
Specifically, one of the key
underpinnings of the conglomerate
boom in the 1960s was that investors
would prefer large diversified
businesses. In reality, investors
often apply what's called a
"conglomerate discount" to
diversified businesses -- these
large firms actually trade at a
price that is worth less than the
sum of their parts.
The main reason is that investors
tend to prefer pure-plays on a
specific industry or business line.
Pure-play companies allow hands-on
investors the ability to diversify
as they see fit and weight their
portfolios according to which
industries they find most
attractive. In this sense, pure-play
firms offer more flexibility and
pinpoint control over a portfolio.
Moreover, one
of the main problems with
conglomerates is that management
often has a tendency to
neglect certain business lines. Once
these overlooked companies have been
spun-off, they are assigned a
dedicated management team that can
then concentrate on gaining
expertise in their own specific
industry. Furthermore, management
can re-focus on growing its market
and reinvesting cash in the business
rather than producing profits to
send back to a centralized
conglomerate headquarters.
Because of the attractiveness
of investing in spin-offs, Paul
Tracy, editor of
StreetAuthority.com's premium Market Advisor
newsletter, recently scoured the
market in search of recent spin-offs
that have the potential to benefit
from their newfound independence. In doing so, he
uncovered six different spin-offs
that are poised to outperform
the overall market in the coming
months and years. To learn more about these
stocks, as well as Mr. Tracy's Market Advisor newsletter,
please
visit this link. |