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Find Safety Amid Crisis with Gold
Published: December 22, 2008

Located in modern-day Turkey, Lydia was one of the wealthiest kingdoms of the ancient world. In fact, the region was so prosperous its King has given his name to a common expression: "rich as Croesus."

The obvious question is how ancient Lydians managed to become so rich. Lydians were known as savvy merchants but trade was not their greatest accomplishment. Rather, Lydia's greatest invention was coins. More specifically, sometime around 700 BC, merchants in the region became the first traders to strike coins made roughly 66% of gold and 33% of silver.

This was the first time in history that physical gold was used as money. Within a hundred and fifty years, around the time of King Croesus, Lydia had amassed a huge store of gold; the coins proved popular as a medium of exchange. Most subsequent great empires including Greece and Rome adopted similar coins as a store of wealth and a convenient way for traders to pay one another.

Of course, gold's history as a store of value is even older than that. For at least the past 4,000 years, traders have accorded value to gold jewelry and ingots. In fact, gold was one of the first metals humans ever discovered -- the shiny metal is found naturally occurring in streams in many parts of the world.

Most modern coins are no longer made of gold and other precious metals; however, that doesn't mean that gold has given up its status as a convenient store of wealth. In fact, quite the contrary.

Most modern currencies are what is known as fiat money -- the currency is not backed by any physical commodity but by the faith and credit of the country that issues it. Therefore, currencies backed by irresponsible governments can and have lost money.

Classic examples would include the German currency during the hyperinflation of the inter-war years and the Roman denarius in ancient times. More recently, the value of the Zimbabwe dollar has collapsed this year as inflation in Zimbabwe has topped 300 million percent per month. In mid-October, the U.S. dollar fetched about 1 million Zimbabwe dollars; today, the country's newly introduced 200 million dollar note is worth less than $10. In each of these cases, as fiat currency has lost value, traders have used gold as an alternative currency of choice.

But even in more responsible countries, gold has maintained its value -- and continued to gain against the dollar as our chart shows.

And the phenomenon is not recent. The U.S. dollar has lost approximately -50% of its purchasing power since 1981. In that same time, gold retained almost all of its purchasing power. This is despite the fact that the period since 1981 has been widely considered a period of relatively low inflation.

With U.S. inflation declining and the dollar relatively strong, it's tempting to assume that gold prices must be weak today. Certainly, gold prices, like most other commodities, have weakened since mid-year. But gold has remained remarkably resilient as compared to other commodities such as copper and oil. Since July 1, for example, gold prices have fallen -11% while oil is off -67% and copper is down -62%.

One major reason for this outperformance -- gold is seen as a hedge against uncertainty and crisis. Investors tend to buy gold when the economic picture is uncertain. According to the World Gold Council, in the third quarter of this year investment demand for gold -- a measure of how much gold is being purchased as an investment rather than for jewelry or industrial uses -- soared to record levels of $32 billion.

In terms of tonnage, demand in the third quarter of 2008 was up +18% above year-ago levels. Early indications are that investment demand has continued to rise in the fourth quarter. And at the retail level, due to extremely high demand there are widespread reports of shortages of certain types of gold coin and gold bars.

Some investors believe that efforts by the U.S. government to restore order to the financial system will ultimately mean a reacceleration of inflation and renewed weakness in the dollar. If that's true gold should assume its traditional role as a store of value. Alternatively, if the financial crisis drags on for a while longer, investors should continue to invest in gold as a hedge against instability. Either way, gold looks to be on solid footing at current prices.

But even better value than the commodity itself are companies involved in mining gold. The Philadelphia Gold and Silver Index, an index of firms in the gold mining industry has fared far worse than gold itself since mid-year. That index is off more than -45% compared to far less than that for the yellow metal.

This underperformance makes little fundamental sense. Many of the best-positioned gold mining firms can mine gold at a cost of $300 per ounce or less. With gold currently over $800 per ounce, these miners are extraordinarily profitable. Most likely, gold mining shares have been hit by selling in the broader stock market averages; in bear markets, investors tend to sell their stocks en masse and with little regard for stock selection.

With these points in mind, Market Advisor editor Paul Tracy and his staff recently profiled two gold mining stocks that look particularly well-placed to benefit from current gold prices. To learn more about these golden opportunities and to learn more about the Market Advisor newsletter, please visit this link.


The Hidden "Wholesale" Market Where Gold Sells for $387/oz
Traditionally this type of gold investment sells at a lofty premium to gold bullion. But right now it's on sale for -67% cheaper. Market distortions like this never last. When this gold investment snaps back in line with bullion, owners could make a lot of money in a hurry. Details here.
 
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