Published:
August 24, 2007
The
correct answer is
(D.) Wendy's (WEN)
In early 2005, many investors had
begun to believe that Wendy's --
home of the iconic square hamburger
-- had lost its direction.
Competition was stiffening, consumer
tastes were changing, and the
company's other concepts were
drawing management's attention away
from the core business. Although the
company was not struggling, per se,
many investors felt management
wasn't doing enough to generate
shareholder value.
So in early 2005, Bill Ackman and
his Pershing Square Capital hedge
fund began buying shares. By April
he had purchased 9.3% of the
company. Ackman and Pershing made
the stake public by filing a Form
13-D with the SEC. That 13-D
publicized Ackman's cause. In the
filing, Ackman suggested that
Wendy's would benefit from selling
off some of its non-core restaurant
concepts. He further suggested the
market would react positively to a
deal to refranchise the chain's
company-owned stores.
Another activist shareholder, Nelson
Peltz, soon entered the fray making
similar demands of management and
buying a near 10% stake in Wendy's
by the end of 2006. Eventually,
Wendy's caved. It agreed to sell off
a stake in its Tim Hortons (NYSE:
THI) chain in July 2005; that March
2006 IPO raised more than $670
million. Wendy's spun off the
remaining stake to shareholders in
October 2006, providing yet another
source of gains for investors. In
addition, Wendy's boosted its share
buyback plan, aggressively cut
costs, and agreed to sell 500 of its
company-owned locations by 2009.
Wendy's also welcomed three board
members nominated by Nelson Peltz,
handing a prominent activist a
direct role in management. These
changes all had the desired effect
-- Wendy's stock soared.
The lesson here is that if you can
identify promising companies with
activist involvement, then you have
the potential to earn solid gains if
the activist can usher in positive
changes.
Luckily, in the August 2007 issue of
StreetAuthority's premium
Market Advisor newsletter,
Editor Paul Tracy profiled six firms
with at least one activist
shareholder holding a sizeable stake
in the company. Should reforms be
pushed through in these companies,
then investors could see their
holdings soar. To learn more about
StreetAuthority's Market Advisor
newsletter, and to read the complete
profiles of these companies,
please visit this link.
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