Published: July 31, 2009
The
correct answer is
(D.) Hansen (HANS)The tale of
beverage company Hansen (HANS) is a
shining example of why R&D is often
referred to as the lifeblood of a
company. The company, which dates
back to the 1930s, fell on hard
times in the late 1980s and was
eventually forced into bankruptcy. A
small group of investors resurrected
the brand and listed the company on
the NASDAQ (Nasdaq: HANS). By the
mid-1990s, HANS produced a variety
of popular teas, smoothies and
fruity concoctions.
Investors saw little promise in
Hansen until 2002, when it
introduced a 16-ounce energy booster
packed with massive doses of
caffeine and sugar. "Monster" swept
through college campuses and
sporting events around the country,
and marketing reps sped up the
rollout by handing out free samples
at surfing competitions and other
teen gatherings.
The results were dramatic. Annual
sales doubled from $100 million
before the launch to nearly $225
million in 2004. Revenues shot up
another +85% the following year to
$415 million, and then to nearly
$700 million the next. Today, the
company generates over $1 billion in
annual revenues.
That top-line progress paved the way
for explosive earnings growth,
spiking profits more than 40-fold
since 2002. The market responded
with a standing ovation -- sending
the shares on a wild +4,500% run
over the past decade. From a low of
around $4 in early 2004, HANS shares
quickly zoomed past $80 in late
2005. And without back-to-back 2-1
and 4-1 stock splits along the way,
the stock would price at about $240
today.
HANS is not an isolated example.
Companies like Celgene (Nasdaq CELG),
Bally Technologies (NYSE: BYI), and
Research In Motion (Nasdaq: RIMM)
have all invested many hard hours
(and many millions of dollars) in
new product development. In each
case, shareholders have been
rewarded with eye-popping four-digit
returns.
It stands to reason that tomorrow's
winners are on the cusp of similar
breakthroughs today. And to find
these future stars, there's no
better place to begin looking than
the research and development (R&D)
department -- where talented
professionals seek to commercialize
new products (and services) or
improve upon existing ones.
That's why StreetAuthority editor
Nathan Slaughter and his staff
classify R&D breakthroughs by their
potential to shake the ground around
them. By evaluating the propensity
for incremental innovation, breakout
innovation, and game-changing
innovation, Nathan has uncovered two
other companies that show particular
promise. Covered in depth in his
latest issue of the
StreetAuthority Market Advisor,
both boast double-digit profit
margins as well as an opportunity to
latch onto the companies that
produce hot new products and hot new
gains. To learn the names of these
stocks, and to learn more about
Market Advisor,
please visit this link.
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